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May 11

What 25+ Years in Public Relations Has Taught Me

By Michelle Lyng, Founder & CEO, Novitas Communications More than a quarter century ago, I stumbled into my…

Apr 23

The Realities of Pitching and Persistence in PR

By Annsley Ferrari, Novitas Communications About a year ago, I joined Novitas Communications to help with calling and…

Apr 07

Breaking Into PR: Lessons From My First Months in the Industry

By Clare O'Halloran, Associate, Novitas Communications When I graduated from the University of Denver with a marketing degree—completed…

Mar 26

A good digital program has a strong public relations spine

By Jessie Koerner, Manager, Novitas Communications We were discussing in office what makes a great digital program the…

Feb 25

Why Silence Fails: Four Significant Consequences of Doing Nothing During a PR Crisis

By Blaise Tracy, Director, Novitas Communications One strategy during a PR crisis can be doing nothing. In other…

Dec 03

Pitch Perfect: How to Build Strong Relationships with Journalists

Building genuine, mutually respectful relationships with journalists has never been more important. These five strategies can help to…

Nov 14

Generative Engine Optimization: Put Your Brand in AI Answers Now

By Michelle Lyng, Founder & CEO, Novitas Communications Seemingly overnight, the search game changed and AI answers now…

Oct 31

Here’s Why Companies Should Pause Before Endorsing a Cause

By Blaise Patrick Tracy Over the past five years or so, because trust in government institutions has fallen…

Oct 15

Why Hiring a PR Agency Makes Sense and Elevates Your Business

By Ben Lasseter Running a business today means managing more than just your product or service. Your reputation,…

Sep 15

This Blog Was Written by Artificial Intelligence

By Blaise Patrick Tracy We wanted to see what would happen if we wrote a blog without human…

Aug 27

Why Companies Always Benefit from Budgeting for PR

By Ben Lasseter In business, planning ahead is about more than just spreadsheets and forecasts. It is about…

Aug 06

We Have a Crisis! Now What?

By Blaise Patrick Tracy Proactive Planning for Tomorrow’s Crisis Imagine when a crisis hits you and your business.…

Jul 30

Colorado Day: 149 Years of Communications in the West

By Jaime Gardner Colorado will celebrate 149 years of statehood this week, and the Novitas team wanted to…

Jul 23

Guest Post: Why Multinational Tech Brands Need a PR Partner That Understands Both Regulation and Culture in the Middle East

Entering the Middle East market — particularly the UAE — offers enormous potential for multinational technology brands. But…

Jun 26

Juneteenth Article – One Week Later. Why?

By Blaise Patrick Tracy As you read the headline, you might have thought – wow, Novitas, late to…

Jun 18

Navigating the Digital Media Landscape: Essential Strategies for PR Success

By Ben Lasseter In today’s fast-paced world, digital media has revolutionized how PR professionals connect with audiences. From…

May 20

Why Smart Businesses Choose Full-Service PR Agencies

By Ben Lasseter In today’s digital-first world, a compelling PR campaign isn’t just about great ideas; it’s about…

Apr 29

Guest Post: Global Trade Disruption & Strategic Positioning in the Middle East

Never waste a good crisis, as our PRGN partners at NettResults advise. In this paper, CEO Nick Leighton…

Apr 10

Local PR tactics to elevate your community presence

By Jaime Gardner Often, companies and entities that do business in communities large and small neglect a key…

Mar 28

Showing ROI in Public Relations: A Goal-Oriented Approach

By Jessie Koerner Measuring the return on investment (ROI) of public relations (PR) efforts is often a challenging…

Mar 19

Thought Leadership Is More Important than Ever

By Michelle Lyng Today, the public’s trust in institutional leadership is at an all-time low, so the public…

Mar 10

How to Write Press Releases that Make the News

By Ben Lasseter A staple of PR and media relations, the press release can at once be a…

Feb 18

Content Marketing: Turning Audiences into Consumers

By Ben Lasseter In our digital-first world, content marketing is a cornerstone of effective public relations. Gone are…

Feb 15

Social Responsibility and Enhancing Brand Image in PR Strategies

By Ben Lasseter Audiences today expect more from brands than just great products and services. They like to…

Feb 07

Internal Communication: Engaging the Team

By Ben Lasseter How does a strong company stay on top of day-to-day operations to meet and exceed…

Jan 24

Event Planning and Publicity: The Perfect Pair for Memorable Brand Experiences

By Ben Lasseter In the fast-paced world of communications, event planning and publicity go hand in hand to…

Jan 13

Influencer Marketing: Amplify Your Brand Reach and Credibility

By Jessie Koerner Influencer Marketing: Amplify Your Brand Reach and Credibility Influencer marketing has emerged as a powerful…

Jan 07

Storytelling in PR: How to Craft a Narrative That Resonates

By Ben Lasseter No matter how much the media landscape changes, storytelling continues to be the backbone of…

Dec 20

The First 24 Hours: Immediate Steps to Take When a Crisis Hits

By Jaime Gardner When a crisis happens, it is easy to get distracted by things that may or…

Oct 28

Mastering the Pitch: Tips for Building Relationships with Journalists

In today’s fast-paced media landscape, good relationships with journalists are essential for securing coverage and building a positive…

Oct 16

Crisis Communications: Navigating Turbulent Waters

Any given person, group or company in the public eye is liable to experience a crisis. When a…

May 15

Workout to Work On: Exercise to Avoid Workplace Burnout

It’s no secret there are compelling benefits to exercise. Healthy hearts, improved brain function, elevated mood and avoiding…

Apr 25

Five Ways the Public Relations Industry Can Drive Sustainability Efforts in 2024

1. Promoting Sustainable Stories PR professionals can help by spotlighting companies and startups that are innovating in the…

Mar 27

Empowering Women in PR & Communications: Insights from Leeza Hoyt and Abbie Fink

As we celebrate Women's History Month, we have the privilege of delving into the experiences, challenges, and invaluable…

Mar 26

Balancing Work and Life as a Woman in Comms

By Jaime Gardner How do you do it all? Do you have a fast-paced job trying to deliver…

Feb 20

The Importance of Diverse Voices in Public Relations & Communications

We are in a time where different voices and views are making a real impact on our world.…

Jan 17

Guide to Implementing 2024 Trends in PR and Communication

Now that we know what trends will be driving PR and communications in 2024, let’s look at some…

Jan 04

2024 Trends Influencing PR & Communications

As we embrace 2024, the world of public relations (PR) and communications is undergoing significant transformations. Driven by…

Dec 07

Strategies for Effective Communication to Influence Public Policy

The journey from a bill’s introduction to its enactment as a law is an intricate process that requires…

Dec 01

Back in Session: Tips for Communicating Effectively with Policymakers

The start of the legislative session for the vast majority of state legislatures in the U.S. happens each…

Nov 27

Navigating the Unpredictable: Strategies for Thriving Amid Emerging Challenges

Emerging issues encompass a wide range of topics, including technological advancements, social and environmental changes, regulatory shifts, and…

Nov 20

Techniques for effectively communicating positions and managing public perception

One of the most important things we can offer as communicators – especially to corporate clients – is…

Oct 31

The Patrick Surtain II Foundation Officially Launches, Naming 28 Colorado Business Leaders to Executive Board, Including Novitas CEO

Foundation Announces “Inspire the Dream Gala” Denver (October 31, 2023) – The Patrick Surtain II Foundation, the official…

Oct 25

Novitas Communications Wins Two Gold PRGN Awards for Outstanding Achievements in Digital Media and Community Relations

DENVER (Oct. 25, 2023) – The Public Relations Global Network (PRGN), a network of more than 50 hand-selected public…

Oct 18

Unlocking the Art of Financial Communication: Your Path to Trust and Credibility

When it comes to financial communication, whether you're in the corporate world, nonprofit sector, or government realm, it's…

Oct 11

Mastering the Art of Financial Communication: Transforming Numbers into a Compelling Narrative

Financial results are more than numbers on a page; they reflect an organization's financial health, performance, and potential…

Oct 05

Mastering the Art of Investor Relations: Strategies for Building Trust and Confidence

In the fast-paced world of corporate finance, there's a secret sauce that separates the thriving companies from the…

Sep 19

Navigating Choppy Waters: Strategies for Mitigating and Preparing for Potential Crises

Organizations face an array of potential crises that can threaten their reputation, operations, and even their very existence.…

Sep 19

Mastering Crisis Preparation Using Effective Simulations

In an unpredictable world where crises can strike at any moment, preparedness and effective response are vital for…

Sep 07

What is a Crisis?

The ability to identify, manage, and navigate crises is vital for success. But what exactly is a crisis?…

Aug 23

Striking a Balance Between Transparency and Privacy with Your Public Reputation

Managing your reputation can be a complex art that requires careful consideration of privacy and transparency, real life…

Aug 18

Oops, don’t do it again: repairing a reputation after being canceled

We all make mistakes. Whether you’re worried about being canceled or a lawsuit, actively managing your reputation can…

Aug 01

15 Years Later: How We Got Here

By Michelle Lyng, Founder & CEO In 2005, I sat in APCO’s Washington, D.C. office in an interview…

Jul 24

Leveraging Data in Digital Media Strategies: Using Analytics for Targeted Messaging

Data has not only become a valuable asset, but a necessary tool that provides a wealth of knowledge…

Jul 17

The Evolution of Digital Media: Trends, Challenges, and Opportunities

Digital media has become an integral part of our daily lives, from scrolling through social media feeds to…

Jul 12

Meta’s New Threads App is Making Waves, Here’s What You Need to Know

Facebook’s parent company Meta launched Threads, an Instagram app, on July 5 as a competitor to Twitter. In…

Apr 26

Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

By Michelle Lyng This post was first published by PRGN here, and is reproduced in full with permission. After…

Feb 21

Layoffs Are Here: How Your Company Can Avoid Making Headlines

For workers and bosses, layoffs are a harrowing time for a company. Whether the cuts are due to…

Feb 15

Novitas Communications Advances Public Relations Opportunities for Students with “Novitas Diverse Voices Scholarship”

Scholarship will support career development of students underrepresented in the public relations profession DENVER (February 16, 2023) –…

Feb 14

Maintaining Your Momentum with PR Professionals

Everywhere you turn these days, there are reminders that a recession may be (or is) coming. Even though…

Feb 08

Meaning and Purpose Fuel Attraction to Public Relations Jobs

By Michelle Lyng This post was first published by PRGN here, and is reproduced in full with permission.…

May 09

Novitas Communications Welcomes Public Affairs Expert Chip Taylor as Vice President

DENVER (May 9, 2022) – Novitas Communications, a nationally award-winning firm that partners with clients to bolster corporate…

Apr 30

Novitas Communications, Inc. Largest Ranked PR Firm in Colorado, According to O’Dwyer’s

Novitas had the largest practices in technology, energy and real estate in the state DENVER (April 29, 2022)…

Apr 29

Novitas Communications Named as Small Business Finalist for Denver Business Journal

DENVER (April 29, 2022) – Novitas Communications, a nationally-award winning firm specializing in corporate communication, crisis communication, and…

Apr 21

Novitas Communications Acquires CCO-CMO Roundtable from Westmeath Global Communications

Roundtable promotes collaboration, trust and learning among Colorado’s top marketing and communications leaders DENVER (April 19, 2022) –…

Mar 25

A Guide To Influencer Marketing

Influencer Marketing is one of the latest, hottest trends in public relations and marketing. It’s a great tactic…

Mar 11

How to Become a Thought Leader

Do you have a favorite professional issue or topic that you are an expert on? Do you love…

Mar 04

The Role of Relationships in Impactful Media Relations

When I started in public relations, media pitching was the most challenging aspect of my job. It wasn’t…

Feb 24

How your Brand Should Respond to the Crisis in Ukraine

Russia’s invasion of Ukraine may not directly affect your brand or business operations, but communicators must keep apprised…

Feb 15

This or That… Football or Commercials?

While many Super Bowl fans were on the edge of their seats on Sunday night as the Los…

Feb 08

Generating Media through 2022 PR & Marketing Trends

There’s a lot happening in the world today, so how do you generate media and get your story…

Jan 26

Avoiding Cancellation Through Effective ESG

Effectively communicating about your business’s environmental, social and government programs is the key to avoid being cancelled in…

Jan 19

Finding the Balance

Finding the Balance, by Jaime Gardner. Jaime writes for Novitas and at her site, Juggling Normal. This post…

Jan 12

Legislative Kick Off

Colorado lawmakers are returning to the State Capitol today, beginning the four-month legislative session. Every year, the General…

Jan 06

Novitas New Year’s Resolutions

After a crazy 2021, our team has created their list of resolutions to inspire and keep it real.…

Mar 24

Meet the Media: Lisa Selin Davis

Our March feature is Lisa Selin Davis, freelance writer for CNN, The New York Times, Romper and many…

Feb 25

Improve Your Brand’s Reputation with Google Reviews

When consumers or potential clients become interested in your brand or business, one of the first things they…

Feb 24

What does Novitas mean?

Novitasians often are asked what Novitas means and how we came up with the name. While we’d like…

Feb 09

Meet the Media: Andrew Kenney

Our February feature is Andrew Kenney, public affairs reporter at Colorado Public Radio (CPR). Kenney has been with…

Jan 21

C-Suites, Make Social Media a Goal in 2021

If 2020 taught us anything as public relations professionals, it is to have a presence on social media.…

Jan 12

Meet the Media: Ed Sealover

Our January feature is Ed Sealover, senior reporter for Denver Business Journal (DBJ). Ed has been at DBJ…

Dec 16

Meet the Media: Gail Fallen

Our December feature is Gail Fallen, morning radio host for 1310 KFKA. Gail is an award-winning radio vet…

Dec 15

What Is Your 2021 Story?

While it is tempting to write off 2020 because it has been so challenging, we still have much…

Nov 30

Meet the Media: Meghan Lopez

Our November feature is Meghan Lopez, reporter and multimedia journalist for Denver7. Meghan is a Colorado native and…

Nov 13

2021 Trends: Challenges Will Continue Next Year, But We’re Ready to Solve Them

Everyone is looking forward to the end of 2020. It’s been a culturally and politically tumultuous year and…

Nov 12

Why is CSR Vital to Your Organization’s Success?

As 2020 ends, we are highlighting the importance of corporate social responsibility (CSR) as part of your marketing…

Oct 14

Meet the Media: Joey Bunch

In a new series titled, Meet the Media, Novitas will be featuring a member of the media each…

Sep 21

A Crisis Hit, Now What?

Last month we assembled a list of seven steps to prepare for a crisis. We realize most organizations…

Aug 19

Do you have a crisis communications checklist?

During chaotic times, it’s easy to feel overwhelmed not know what to do. A crisis is never an…

Jul 22

ESG: Where to Start

Stuck on how to get started communicating your ESG policies and results? You are not alone. Many companies…

Jul 14

Good ESG Practices + Poor Communication = Zero ROI

If you are like us, every time you open LinkedIn there is a post about ESG near the…

Jul 13

Emerge with Renewed Purpose

The coronavirus pandemic leaves many businesses and organizations with an untapped communications strategy and lost as to where…

Jun 24

Team Novitas’ Book Recommendations

Amid the coronavirus pandemic, team Novitas has had more time at home. Instead of going to happy hour…

Jun 16

Understanding and Marketing to Generation-Z

There’s little question that businesses around the world have turned their attention to Generation Z, a group that…

Jun 05

What is the PESO Model in PR?

In the industry of public relations, it is imperative to continuously adapt to new technologies and communication platforms…

May 21

Public Relations Global Network Adds offices in AR, CO, and OR

PRGN Provides Clients with 51 offices Globally to serve their PR, Marketing, Social Media needs DENVER (May 20,…

May 21

Novitas Communications Honored by the American Business Awards

Stevie winners will be celebrated during a virtual awards ceremony on Aug. 5 DENVER (May 19, 2020) –…

May 05

When Uncertainty Reigns, Let People Be Your North Star as We Begin to Re-Open

Coronavirus and the resulting pandemic have ushered in a new era of uncertainty for business leaders. In addition…

Apr 23

Essential Public Relations Tools for COVID-19 Communication

The coronavirus pandemic has struck America into a national emergency with an unforeseeable end and it’s difficult to…

Mar 17

Communications Leadership in Times of Crisis

Without a doubt, the coronavirus pandemic is one of the strangest crises in our lifetimes, moving from “wash…

Mar 02

Six Steps to Share Your Message

Share your message and create new channels of awareness without waiting for mainstream media to listen to your…

Feb 03

The Advertising Bowl: The Real Reason Novitas Watches the Super Bowl

The hype around Super Bowl advertisements is real. Although the game is the reason for the season, tons…

Jul 17

2019 Company Retreat

Fresh ocean air, sun-soaked beaches, and a sunset cruise on a catamaran. What better way to end the…

Apr 26

Novitas Communications and Partners Named 2019 Pollie Award Winner

Denver public relations firm recognized for its creative vision and execution in an advertisement opposing Proposition 112 in…

Apr 23

Social Media, AI & Analytics: The Future of Public Relations

Press releases, media pitching and event coordination have long been the mainstays of traditional public relations. Fast-forward to…

May 09

Best Practices in Community Engagement

As a firm, Novitas is experienced and adept at building community engagement campaigns, especially surrounding issues facing the…

May 09

Blending Earned and Paid Media

The public relations industry continues to evolve rapidly and the balance between earned media and paid media continues…

Apr 01

I Don’t Need PR

Occasionally, we are brought into a crisis communications situation. Some are minor, but others are pretty major and…

Mar 01

Tips and Tricks for Content Creation

One of the keys a fantastic social media presence is, well, content. But if you’re a small business…

Sep 09

Can PR Professionals Bridge the Media Trust Gap?

An unlikely source confirms the public’s trust in journalism continues to crater. Journalists questioned in a new 2017…

Aug 29

Novitas Communications Named Finalist in ColoradoBiz magazine’s Top Company Awards

DENVER (Aug. 29, 2017) – Novitas Communications, a Denver-based communications agency specializing in corporate communications and issue management,…

Jan 01

New Year, Exciting New Challenges

2017 was an unforgettable year for us as a company. In partnership with our clients, we reached new…

Aug 29

Novitas Communications CEO Supports Documentary on Elected Women in Colorado

An unlikely source confirms the public’s trust in journalism continues to crater. But PR professionals have an opportunity…

Apr 20

Content Marketing: Six Steps to Share Your Message

Industry innovation means that companies around the world are growing faster than ever before and community engagement offers…

Mar 15

Smart Colorado and Novitas Communications Awarded PRSA Colorado’s 2015 Nonprofit Award and Gold Pick Award for Public Service and Nonprofit Campaign

Industry innovation means that companies around the world are growing faster than ever before and community engagement offers…

Feb 06

Novitas Communications and Coloradans for Real Education Reform named a 2014 Public Relations Society of America National Silver Anvil Finalist

Industry innovation means that companies around the world are growing faster than ever before and community engagement offers…

Find out how we can help your organization achieve its goals. Call us at (202) 380-7114. To inquire about opportunities with our team, please email an introduction and CV to info@novitascommunications.com

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info@novitascommunications.com

Novitas is proud to be the only Colorado affiliate of PRGN’s invitation-only network.