Empowering Women in PR & Communications: Insights from Leeza Hoyt and Abbie Fink

As we celebrate Women’s History Month, we have the privilege of delving into the experiences, challenges, and invaluable insights of two trailblazing leaders in the public relations (PR) and communications industry and our Public Relations Global Network partners: Leeza Hoyt, president and founder of The Hoyt Group, and Abbie Fink, president of HMA Public Relations. Through their journeys, wisdom, and shared perspectives, they shed light on the evolving landscape of PR, the role of women in leadership, and key strategies for success in this dynamic field.

Pioneering Paths and Overcoming Challenges

Leeza Hoyt’s journey into PR stemmed from her passion for writing and a deliberate exploration of fields aligned with her strengths.  

“When I was in college, I knew I didn’t want to go into accounting, or film, or drama,” she explained. “I ended up choosing public relations given I loved writing. So, my path was “largely based on ‘what I didn’t want to do’ rather than what I was passionate about. It turns out, that was a good thing.”

Similarly, Abbie Fink found her calling in journalism and PR during her academic years.

“After a few business classes at Arizona State University, I knew that I needed to find another career path,” said Fink. “I found my way to the journalism school and knew I had found my people.”

Hoyt and Fink encountered early-career challenges, including working in male-dominated industries, such as real estate and business generally. However, remaining a professional and leaning into being a woman, helped them gain a solid seat at almost any table to establish themselves as leaders in PR.

Fink shared, “To be honest, the challenges of building a public relations career are equal opportunity. I don’t believe there were any simply because I am a woman.”

Evolving Roles and Embracing Diversity

The women witnessed significant shifts in the roles of women in PR and communications. While PR is a female-dominated industry, making up two-thirds of the workforce, they only hold about 34% of top management positions. Hoyt and Fink both see that changing.

Hoyt noted, “There has been notable progress, with women now widely accepted almost everywhere as diversity is being embraced in every company.”

Fink added, “I’ve seen a steady rise in women assuming leadership positions.”

They emphasize the importance of diversity and inclusion initiatives to continue to drive change in the makeup of the industry.

“Diversity and inclusion initiatives simply serve as a reminder of what we should be doing anyway,” said Leeza.

Mentorship, Leadership, and Continuous Learning

Hoyt and Fink champion mentorship, especially for young women entering the industry.

“Mentorship is a must. We all need role models, visionaries, and others to champion our future,” said Hoyt.

Fink added, “I have always believed in paying it forward. I regularly speak at journalism/PR classes, offer internships, and informational interviews to students looking to explore a career in public relations.”

They both serve as role models, guiding the next generation of PR professionals.

Hoyt advises aspiring women in PR to learn new skills, study new concepts, and make sure you’re invested in the industry. Fink stresses the importance of strong writing skills, curiosity, confidence, and adaptability for success in PR. Abbie also recommends taking classes and keeping your skills sharp.

Strategies for Success and Adaptability

Looking ahead, the two women anticipate advancements in virtual communication, data-driven decision-making, and the need for strong analytical skills in PR. They emphasize staying updated with industry trends and societal issues to navigate these changes effectively. Managing work-life balance remains a challenge, but both leaders prioritize well-being and finding fulfillment outside of work, although It can be difficult.

Hoyt shared, “When you’re running an agency, there is no work-life balance. That said, we do have the ability to set boundaries on how far we need to go to move the needle.”

Fink aggreged that creating work-life balance is an ongoing challenge, but it should be a priority.

“I’m not sure that there is such a thing as work/life balance, but we should always be working toward something that works best for you,” she said. “Find things outside of work that get you energized and excited. Perhaps that’s going to the theatre or joining a rock-climbing gym.  But whatever that it, put it on your calendar and make it a priority.  We can only achieve some balance when we keep the non-work-related items as important as the work items.”

Leeza Hoyt and Abbie Fink offer practical insights into the PR and communications industry, highlighting the ongoing challenges and opportunities for women leaders. Their experiences underscore the value of diversity, mentorship, continuous learning, and maintaining a healthy work-life balance. We can embrace these principles to drive positive change and foster a supportive environment for all professionals in the field.