THE NOVITAS BLOG: NEW, UNUSUAL THINGS
Today we’re taking you on a tour of our top ten books for the summer. From leadership to communications advice to beach reads, hopefully we’ve unearthed a little something for everyone.
Where is the communications industry headed? And how can PR professionals and businesses stay ahead of the curve? We’ve laid out the top four changes in strategic communications.
Technology has made the world a much smaller place than it used to be. Before social media and the invention of the Internet, a company’s reputation was based on primarily local reception and word-of-mouth within the community. Now, a 24/7 media cycle and fast-paced social media environment have raised the stakes.