THE NOVITAS BLOG: NEW, UNUSUAL THINGS
One of the keys to a fantastic social media presence is, well, content. But if you’re a small business or working in a specialized industry, creating content for social media can be a Herculean effort, especially when companies have so many other, more tangible metrics to manage. Today I’ll walk you through five strategies for building a perfect content calendar.
The public relations industry continues to evolve rapidly and the balance between earned media and paid media continues to shift as new technology emerges. How can you use earned media and paid media to stand out in a crowded field?
Last year was a challenging and exciting year. We expanded our team, we moved and renovated our office (for the record, I don’t recommend doing it in this order), we brought on new clients, and we learned new skills (hello, digital).