THE NOVITAS BLOG: NEW, UNUSUAL THINGS
Technology has made the world a much smaller place than it used to be. Before social media and the invention of the Internet, a company’s reputation was based on primarily local reception and word-of-mouth within the community. Now, a 24/7 media cycle and fast-paced social media environment have raised the stakes.
Over the past four years, Novitas has worked to encourage community engagement from David vs. Goliath grassroots initiatives here in Colorado to sustainable energy efforts in Puerto Rico. Regardless of the industry, positive engagement with communities helps to establish trust, build respect and understanding, and open lines of communication.
Occasionally, we are brought into a crisis communications situation. Some are minor, but others are pretty major and threaten a business’ ability to operate. Once the dust settles, too often the CEO or communications leader reflects and says, “We were keeping our head down, performing well for our clients and, then, we were blindsided […]