by novitascom | Jul 17, 2019 | Blog Posts, Novitas News, Public Relations, Uncategorized
Novitas Communications Company Retreat 2019 Fresh ocean air, sun-soaked beaches, and a sunset cruise on a catamaran. What better way to end the 2019 legislative session than on an island? Specifically, Anna Maria Island. We chose Anna Maria Island as our first ever...
by novitascom | Apr 23, 2019 | Artificial Intelligence, Blog Posts, Data Analytics, Public Relations, Social Media
Social Media, AI & Analytics: The Future of Public Relations Press releases, media pitching and event coordination have long been the mainstays of traditional public relations. Fast-forward to 2019, and PR has transformed to include a whole new world of digital...
by novitascom | May 9, 2018 | Blog Posts, Public Relations, Reputation Management
Best Practices in Community Engagement As a firm, Novitas is experienced and adept at building community engagement campaigns, especially surrounding issues facing the energy industry. Novitas founder Michelle Lyng was recently asked to present best practices for...
by novitascom | May 9, 2018 | Blog Posts, Public Relations, Social Media
Blending Earned and Paid Media The public relations industry continues to evolve rapidly and the balance between earned media and paid media continues to shift as new technology emerges. How can you use earned media and paid media to stand out in a crowded field?...
by novitascom | Apr 1, 2018 | Blog Posts, Public Relations, Reputation Management
I Don’t Need PR Occasionally, we are brought into a crisis communications situation. Some are minor, but others are pretty major and threaten a business’ ability to operate. Once the dust settles, too often the CEO or communications leader reflects and says, “We were...
by novitascom | Sep 9, 2017 | Blog Posts, Content Creation, Novitas News, Public Relations, Reputation Management, Social Media
Can PR Professionals Bridge the Media Trust Gap? An unlikely source confirms the public’s trust in journalism continues to crater. Journalists questioned in a new 2017 Cision report confessed their profession’s brand has suffered in recent years. But this provides an...
