Blog Raising the Bar on the Prompter Behind the AI By Jessie Koerner, Manager, Novitas Communications "Claude, I need a communications strategy for my client." Every executive and…Novitas CommunicationsJun 17
Blog I Started This Blog About Campaign Missteps – Instead, I Wrote About Why We Do This Work. By Blaise Tracy, Director, Novitas Communications I sat down to write about a campaign I’d run differently today…Novitas CommunicationsJun 03
Blog Stop Wasting Time & Money at Conferences: 7 Moves That Actually Drive ROI By Michelle Lyng, Founder & CEO, Novitas Communications Most organizations treat conferences like a three-day networking trip —…Novitas CommunicationsMay 21
Blog What 25+ Years in Public Relations Has Taught Me By Michelle Lyng, Founder & CEO, Novitas Communications More than a quarter century ago, I stumbled into my…Novitas CommunicationsMay 11
Blog The Realities of Pitching and Persistence in PR By Annsley Ferrari, Novitas Communications About a year ago, I joined Novitas Communications to help with calling and…Novitas CommunicationsApr 23
Blog Breaking Into PR: Lessons From My First Months in the Industry By Clare O'Halloran, Associate, Novitas Communications When I graduated from the University of Denver with a marketing degree—completed…Novitas CommunicationsApr 07
Blog A good digital program has a strong public relations spine By Jessie Koerner, Manager, Novitas Communications We were discussing in office what makes a great digital program the…Novitas CommunicationsMar 26
Blog Why Silence Fails: Four Significant Consequences of Doing Nothing During a PR Crisis By Blaise Tracy, Director, Novitas Communications One strategy during a PR crisis can be doing nothing. In other…Novitas CommunicationsFeb 25
Blog Pitch Perfect: How to Build Strong Relationships with Journalists Building genuine, mutually respectful relationships with journalists has never been more important. These five strategies can help to…Novitas CommunicationsDec 03
Blog Generative Engine Optimization: Put Your Brand in AI Answers Now By Michelle Lyng, Founder & CEO, Novitas Communications Seemingly overnight, the search game changed and AI answers now…Novitas CommunicationsNov 14