BlogPublic Relations What is the PESO Model in PR?In the industry of public relations, it is imperative to continuously adapt to new technologies and communication platforms…Novitas CommunicationsJun 05
BlogCrisis CommunicationsPublic RelationsReputation Management When Uncertainty Reigns, Let People Be Your North Star as We Begin to Re-OpenCoronavirus and the resulting pandemic have ushered in a new era of uncertainty for business leaders. In addition…Novitas CommunicationsMay 05
BlogCrisis CommunicationsPublic Relations Essential Public Relations Tools for COVID-19 CommunicationThe coronavirus pandemic has struck America into a national emergency with an unforeseeable end and it’s difficult to…Novitas CommunicationsApr 23
BlogPublic Relations The Advertising Bowl: The Real Reason Novitas Watches the Super BowlThe hype around Super Bowl advertisements is real. Although the game is the reason for the season, tons…Novitas CommunicationsFeb 03
BlogPublic Relations Social Media, AI & Analytics: The Future of Public RelationsPress releases, media pitching and event coordination have long been the mainstays of traditional public relations. Fast-forward to…Novitas CommunicationsApr 23
BlogPublic RelationsReputation Management Best Practices in Community EngagementAs a firm, Novitas is experienced and adept at building community engagement campaigns, especially surrounding issues facing the…Novitas CommunicationsMay 09
BlogPublic Relations Blending Earned and Paid MediaThe public relations industry continues to evolve rapidly and the balance between earned media and paid media continues…Novitas CommunicationsMay 09
BlogPublic RelationsReputation Management I Don’t Need PROccasionally, we are brought into a crisis communications situation. Some are minor, but others are pretty major and…Novitas CommunicationsApr 01
BlogPublic Relations Can PR Professionals Bridge the Media Trust Gap?An unlikely source confirms the public’s trust in journalism continues to crater. Journalists questioned in a new 2017…Novitas CommunicationsSep 09