Never waste a good crisis, as our PRGN partners at NettResults advise. In this paper, CEO Nick Leighton…
Novitas CommunicationsApr 29
By Jessie Koerner Measuring the return on investment (ROI) of public relations (PR) efforts is often a challenging…
Jessie KoernerMar 28
By Michelle Lyng Today, the public’s trust in institutional leadership is at an all-time low, so the public…
Novitas CommunicationsMar 19
By Ben Lasseter A staple of PR and media relations, the press release can at once be a…
Ben LasseterMar 10
By Ben Lasseter In our digital-first world, content marketing is a cornerstone of effective public relations. Gone are…
Novitas CommunicationsFeb 18
By Ben Lasseter Audiences today expect more from brands than just great products and services. They like to…
Novitas CommunicationsFeb 15
By Ben Lasseter How does a strong company stay on top of day-to-day operations to meet and exceed…
Novitas CommunicationsFeb 07
By Ben Lasseter In the fast-paced world of communications, event planning and publicity go hand in hand to…
Novitas CommunicationsJan 24
By Jessie Koerner Influencer Marketing: Amplify Your Brand Reach and Credibility Influencer marketing has emerged as a powerful…
Novitas CommunicationsJan 13