Blog Thought Leadership Is More Important than EverBy Michelle Lyng Today, the public’s trust in institutional leadership is at an all-time low, so the public…Novitas CommunicationsMar 19
Blog How to Write Press Releases that Make the NewsBy Ben Lasseter A staple of PR and media relations, the press release can at once be a…Ben LasseterMar 10
Blog Content Marketing: Turning Audiences into ConsumersBy Ben Lasseter In our digital-first world, content marketing is a cornerstone of effective public relations. Gone are…Novitas CommunicationsFeb 18
Blog Social Responsibility and Enhancing Brand Image in PR StrategiesBy Ben Lasseter Audiences today expect more from brands than just great products and services. They like to…Novitas CommunicationsFeb 15
Blog Internal Communication: Engaging the TeamBy Ben Lasseter How does a strong company stay on top of day-to-day operations to meet and exceed…Novitas CommunicationsFeb 07
Blog Event Planning and Publicity: The Perfect Pair for Memorable Brand ExperiencesBy Ben Lasseter In the fast-paced world of communications, event planning and publicity go hand in hand to…Novitas CommunicationsJan 24
Blog Influencer Marketing: Amplify Your Brand Reach and CredibilityBy Jessie Koerner Influencer Marketing: Amplify Your Brand Reach and Credibility Influencer marketing has emerged as a powerful…Novitas CommunicationsJan 13
Blog Storytelling in PR: How to Craft a Narrative That ResonatesBy Ben Lasseter No matter how much the media landscape changes, storytelling continues to be the backbone of…Novitas CommunicationsJan 07
Blog The First 24 Hours: Immediate Steps to Take When a Crisis HitsBy Jaime Gardner When a crisis happens, it is easy to get distracted by things that may or…Novitas CommunicationsDec 20
Blog Mastering the Pitch: Tips for Building Relationships with JournalistsIn today’s fast-paced media landscape, good relationships with journalists are essential for securing coverage and building a positive…Ben LasseterOct 28