Novitas Communications, Inc. Acquires CCO-CMO Roundtable from Westmeath Global Communications

Roundtable promotes collaboration, trust and learning among Colorado’s top marketing and communications leaders

DENVER (April 19, 2022) – Novitas Communications Inc. has acquired the CCO-CMO Roundtable from Anne M. McCarthy, founder and president of both Westmeath Global Communications and 6×6 Careers, LLC. Novitas Communications is a 14-year-old firm that partners with clients to bolster corporate communication, crisis communication, and issue management capabilities. The CCO-CMO Roundtable has been a staple for top marketing and communications executives in Colorado, as a gathering space to promote collaboration, trust and deepen expertise amongst the most accomplished communications and marketing professionals.

“The communications program that Anne has built has been crucial to the longevity of Colorado businesses, creating a resilient support system since 2013 and throughout a pandemic and tumultuous operating environment. Novitas will build upon Anne’s success and elevate business communications by providing a space for communications and marketing professionals to learn from one another’s experiences,” said Michelle Lyng, CEO of Novitas Communications.

The Roundtable is a quarterly, off-the-record gathering for senior marketing and communications professionals. In addition to discussing industry trends and peer-to-peer sharing of issues and experiences, each meeting typically highlights a members’ actual business challenge and the success or failure behind the strategy. Membership is by invitation only.

“I’m delighted that Novitas will carry on the CCO-CMO Roundtable and continue to enrich the profession in the Rocky Mountain region,” said Anne M. McCarthy, founder and president of Westmeath.  “As Colorado becomes home to an increasing number of Fortune 500 companies and continues to attract innovative startups, the Roundtable provides continuous learning and growth, which ultimately fuels business performance. This close-knit, confidential network is designed to encourage curiosity, courage and stimulate new ideas.”

The acquisition is part of Novitas’ growth strategy focused on diversifying the company’s services and capabilities in Denver, with greater expansion planned for 2022. By organizing the Roundtable, Novitas Communications will have the ability to better serve the region’s communication and business needs.

About Novitas Communications

A nationally-award winning firm, Novitas develops fully integrated public relations and communications campaigns to raise clients to even greater heights. Novitas executes public relations campaigns across a wide range of industries. From grassroots coalition building and crisis management to corporate communications and public education campaigns, Novitas is skilled at building support and driving media for a wide range of public relations clients when stakes are highest.

Entrepreneurs at heart, we bring innovation, excellence, and integrity to each new partnership. To learn more about Novitas, please visit: novitascommunications.com, on Twitter, Facebook and Instagram.