Novitas Helps Cardinal Navigate the Inevitable

About Cardinal

Cardinal Group Companies (“CGC”) is a fully integrated real estate management, investment, construction, development, and marketing firm focused on multifamily and student housing throughout the country. Headquartered in Denver, Colorado, CGC affiliate companies are all firmly built atop the company’s “Cardinal Culture.”

Challenge

Cardinal Group Companies’ management platform oversees over 40,000 units nationwide including 11,000 conventional and affordable housing units and over 90,000 student housing beds across the U.S., including Cardinal Group, Companies’ owned portfolio and third-party managed properties.

Novitas was engaged by Cardinal to assist in monitoring for and responding to crisis events at its multifamily and student housing operations.

Solution

Novitas worked with Cardinal to develop and implement a crisis communications plan. This document outlines Cardinal’s actions in the event of an incident at any of their housing properties nationwide.

In addition, Novitas set up an alert system to follow all Cardinal press activity. We monitor for potential disasters or crisis activity in areas where Cardinal has properties, as well.

Results

Whenever a crisis issue arises, Novitas works with Cardinal to liaise with the media and other stakeholders. This results in fewer negative reputation incidents for Cardinal, while also responding to other stakeholder needs.

About Novitas Communications

We deliver tailored communications and public relations solutions that help our clients manage risks while maximizing business, community, and public policy opportunities through intentional action.

Based in the heart of downtown Denver, Novitas is a full-service public relations agency providing award-winning solutions and execution to a diverse and international clientele. With specialties in corporate communications, crisis communications and issue management, we help organizations across the public and private sector unlock their potential.

More than your typical PR firm, Novitas operates as a comprehensive communications consultancy. No matter your challenges, audience or goals, our team of experienced communications professionals is equipped to support your every need.