A Native Coloradan, Jared Petsche is a graduate of Colorado State University with a Bachelors of Arts in Philosophy and minor studies in History, Religious Studies & Entrepreneurship. Since graduation he has worked in the film/media industry, state government and with the surrounding Denver communities’ many non-profits.
Jared’s nonprofit board service includes Open Media Foundation, Colorado Film & Video Association and AdClub.
We monitor emerging trends in your industry, crafting proactive communications strategies capable of addressing changes, regulations or issues that could impact your organization and its stakeholders.
Our experts in digital media take a forward-looking and data-driven approach to communications, identifying the content, audiences and platforms best suited to catapult your organization’s growth in a digital-first world. From multimedia marketing and web design to digital content production and audience strategy, our team can unlock your organization’s online potential through strategic digital branding and transformation campaigns.
With our help, you can be sure that your organization’s most important asset – its reputation – is also its greatest strength. With every client, we perform a thorough analysis of their mission, past behavior, and internal and external trust. Our trust analysis capabilities include social media monitoring, public opinion polling, media sweeps, stakeholder surveys, focus groups and more. Together, we craft a narrative that delivers an authentic and purpose-driven picture of your organization’s vision, culture and direction. With our help, your reputation will not only be aligned with your employee base and key stakeholders; you’ll become the most reputationally sound organization in your industry.
Through integrated public affairs campaigns, advocacy communications and coalition building, our experts can ensure that your agenda is shaping the state and country’s leading policy and regulatory debates. We have a bipartisan staff with a long legacy of delivering integrated, multi-channel communications strategies at the national, state, local and grassroots level. With our help, you can be sure that your organization’s legislative agenda is heard – directly and indirectly – throughout the public square.
At Novitas, we scrutinize the shifting content needs, consumption habits and narrative trends of the news media industry at the local, national and international level. Through years of trial and error, we’ve built strategies to identify the partnerships, platforms and channels that connect organizations to every corner of their target audience. Growing and evolving our approach in real time, we ensure your organization’s message is delivered accurately and widely by the right media partners.
At Novitas, our relationships with reporters are never transactional; they’re collaborative. We’ve cultivated powerful relationships across every news media sector, platform and geographic domain. Whether you’re hoping to grow your brand awareness, position your executives as subject matter experts or overcome critical reputational challenges, our media relations team makes certain you’re positioned to succeed.
We know how damaging sudden and unforeseen crises can be. Our crisis preparations team enables your organization to anticipate emerging risks and implement proactive crisis-mitigation policies. With our expertise, your organization can minimize reputational damage and retain employee trust through any challenging period.
Has a crisis already arrived? Our crisis response team has decades of real-time crisis management experience. With expertise in crisis reporting, impact assessment, integrated response strategies and reputation recovery, we can help your organization navigate even the most complex and challenging circumstances.
We have decades of experience helping companies tell their stories, showcasing their products and services, building compelling narratives, and boosting media, stakeholder and customer engagement. As part of this effort, our team builds executive positioning strategies, ensuring your organization’s leadership communicates their expertise and purpose-driven mission to both your employee base and the general public. With our help, your global reach, expertise and brand identity will reach unimagined new heights.
Without a thorough market analysis, many organizations build communication strategies around faulty insights, failing to connect with the needs and motivations of their target audiences. With a full suite of research experts, methodologies and platforms, we get to the root of your audience’s priorities, guaranteeing your organization’s messages are always positioned strategically. With our communication strategies, you can be sure your organization and its leadership will stand apart from industry competitors. Together, we can position your executives, product and mission at the top of any target audience’s mind.
Engaging the public strategically and proactively is essential to unlocking your organization’s reputational potential. Whether you’re hoping to expand your commercial operations or make your voice heard on hot-button issues, a broad public understanding of your organization’s mission and work is essential. Through proactive outreach and awareness programs, broad-based coalition building, education campaigns and digital media, we ensure your organization’s work is at the forefront of the public conversation.
Over the last few years, organizations in every sector experienced an unprecedented level of disruptive internal change. A compelling and well-organized communications strategy is crucial to effective change management, ensuring your organization’s culture, staff and stakeholders are equipped to adapt confidently and collaboratively. At Novitas, we craft and implement multi-channel strategies designed to optimize your organization’s internal communications, improving employee engagement, workplace efficiency and company culture.
We provide a suite of multifaceted financial communication services, including investor relations support, strategic messaging for all financial and capital market transactions, financial reputation management and strategic counsel on financial policy and regulation. This includes in-house communications expertise in M&A, divestitures, mergers of equals, hostile defense, initial public offerings and distressed situations.
Strategic partnerships with the right social media and brand influencers go a long way toward establishing your products and services’ recognition, credibility and desirability among target audiences. Our data-driven, multi-channel marketing strategies connect your organization with the right platforms and influencers, enabling you to break through a crowded digital landscape with clear and compelling messaging. Regardless of your industry, services or audience, we create campaigns that are measurable, pioneering and built for short-and-long-term success.
Today, millions of nonprofits compete for the attention, support and engagement of key audiences. In an evolving marketplace, a strong mission isn’t enough; nonprofits’ messaging must be dynamic, strategic and emotionally compelling. At Novitas, we serve as the bridge between you and your target audience, ensuring the heart of your organization – your work and mission – reaches the audiences and stakeholders that fuel your growth. With our help, you can be sure your brand captures the hearts and minds of every critical stakeholder.
Today, environmental, social and governance (ESG) factors sit at the heart of every organization’s brand, growth strategy and risk management practices. At Novitas, we won’t just help share your organization’s ESG commitments – we’ll help develop and report on them. With decades of business and brand management, public relations and regulatory expertise, we can help craft ESG strategies that reduce risks, fuel growth, and capture the attention and trust of your key audiences. Our services include ESG reporting and disclosure, ESG research analytics, ESG investor communications, ESG crisis management strategy and ESG public relations.
Legal disputes can pose a serious threat to an organization’s reputation, as they are often mired with misinformation, nondisclosure agreements and legal complexities. By partnering with your organization’s litigation team – and thoroughly analyzing your regulatory, corporate, education, human relations and employment practices – we can help you navigate the unique reputational challenges of legal disputes. Together, we will reduce unnecessary exposure, deter negative media, defend your organization’s reputation, and keep key audiences and stakeholders informed.
If you have an urgent crisis and would like to reach our crisis response team, please call our office at (202) 380-7114. Otherwise, reach out for more information on how we can help your organization achieve its goals.
Find out how we can help your organization achieve its goals. Call us at (202) 380-7114. To inquire about opportunities with our team, please email an introduction and CV to info@novitascommunications.com
88 Inverness Circle East, Suite K-104
Englewood, Colorado 80112
Novitas is proud to be the only Colorado affiliate of PRGN’s invitation-only network.
