Our community is made stronger by the people who serve it every day. From the journalists who keep us informed to the leaders and professionals who make our neighborhoods, businesses, and organizations thrive, their work helps shape the places we live.
In Community Minute, we spotlight these individuals, share their stories, and celebrate the impact they’re making in our community.
Jorge Sanchez, CEO of Hermes Worldwide
Tell us about Hermes Worldwide and the community you serve in Denver — what does “service” mean to your business at its core?
At its core, service means executing on our word and being completely reliable. In our industry, clients aren’t just buying a ride from point A to point B; they are trusting us with their schedules, their safety, and their peace of mind. Serving the Denver community means showing up consistently and managing the details seamlessly so our clients can focus entirely on their own business or event.
Transportation is often the backbone of major events, conventions, and corporate gatherings. How does Hermes Worldwide’s role go beyond logistics to actually shape the experience and reputation of the organizations you support?
We are often the very first and the very last touchpoint an executive, a donor, or a sports team has when they arrive in Denver. If a vehicle is late or the service is subpar, it reflects directly on the hosting organization, not just us. We view ourselves as an extension of our clients’ brands. By delivering a premium, flawless experience, we protect and elevate the reputation of the partners who trust us.
Running a service business means your brand lives and dies by word of mouth and client experience. How intentional are you about your communications strategy — both externally with clients and internally with your team?
We have to be highly intentional because consistency requires absolute alignment. Externally, our communication centers on clarity and keeping clients informed at every step of their journey. Internally, we make sure our drivers and logistics team have the exact same data. If our internal team isn’t communicating effectively, it immediately impacts the client experience on the road.
Crisis management looks different in every industry. What does it look like for a transportation company — and have you had a moment where how you communicated during a challenge made all the difference?
In transportation, crises usually stem from variables completely outside our control—like severe Colorado weather, flight delays, or unexpected road closures. Crisis management for us is rooted in proactive communication and transparency. If a snowstorm hits, we don’t wait for the client to call us. We reach out with an immediate plan, realistic timelines, and alternative routing. Clients will forgive a weather delay, but they won’t forgive being left in the dark.
Hermes Worldwide serves a wide range of clients — corporate, government, medical, community groups. How do you tailor your messaging and client relationships across such different audiences?
While the baseline of safety and reliability never changes, we tailor our approach to meet the specific operational demands of each sector. A corporate client might prioritize seamless executive booking flows, a medical group requires strict timeline precision, and a university athletic department needs scalable group logistics. We listen to the unique pain points of each audience first, then adapt our communication to match how they prefer to conduct business.
As the president of a Denver-based business, how do you think about your responsibility to the broader Denver community, and what does that look like in practice for Hermes?
Responsibility means being a dependable partner that supports local economic growth and community movement. In practice, it means stepping up for our local institutions, maintaining a safe and current fleet that sets an industry standard, and offering stable, rewarding opportunities for our team members right here in Colorado.
Reputation is everything in both PR and transportation. What have you learned about protecting and building trust — and what advice would you give to other Denver business owners about managing their reputation?
Reputation takes years to build and seconds to lose, especially in a business driven heavily by word-of-mouth. My advice to other business owners is to own your mistakes immediately. If an issue occurs, we address it head-on, find a solution, and make it right with the client. Protecting your reputation isn’t about being perfect; it’s about how you handle things when challenges inevitably arise.
What’s a community partnership or cause that Hermes Worldwide has been involved in that you’re especially proud of, and why does that work matter to you personally?
We believe heavily in supporting our clients with the causes that matter most to them, extending our impact beyond just corporate partnerships like CU Athletics and my alma mater, DU. For instance, we support YoungLife by providing transportation for their student outreach and summer camps. Recently, we also donated our transportation services to Ambleside, a local Christian school, to get their team safely to the airport for a missions trip.
Beyond that, we look for ways to sponsor transportation for groups doing vital work on the ground. We recently partnered with Mission Minded Business, who is currently working alongside the Denver Dream Center to completely refurbish a home dedicated to serving underprivileged youth in our city.
The communications landscape has shifted dramatically with social media and digital channels. How has that changed the way Hermes Worldwide tells its story and reaches clients?
It has made our business much more transparent and interactive. Digital channels allow us to showcase our actual fleet, share real client experiences, and provide immediate updates. However, while the delivery tools have shifted to digital, the message remains old-school: it’s still entirely about trust, relationship-building, and operational excellence.
Outside of the business, what does community look like for you personally — how do you recharge, stay connected to Denver, and show up for the people around you?
Personally, community means spending quality time with my family and maintaining the local relationships I’ve built over decades in Colorado. To recharge, I head into the Colorado mountains—whether that’s camping, mountain biking, or out on the trails ATV and UTV riding. I’m also a huge supporter of all our local sports teams. Staying connected means balancing that outdoor time with being an active part of the Denver business community, regularly catching up with friends and peers to share insights and support each other’s endeavors.
What else would you like to share with us, we’d love to hear more?
Just that we appreciate Novitas highlighting local businesses and community members. Navigating the business landscape takes a lot of resilience, and platforms like yours that foster connection and share local stories play an important part in keeping our business community strong.
“Reputation takes years to build and seconds to lose… protecting your reputation isn’t about being perfect; it’s about how you handle things when challenges inevitably arise.”
~Jorge Sanchez