Hubilo Competitor Analysis

Challenge

Hubilo needed to gain a clear understanding of their competitors and their own market position. To achieve this, they engaged Novitas Communications to conduct a thorough market and competitor analysis.

About

Hubilo is the marketer’s event platform for virtual, in-person, and hybrid events. Founded in 2015 to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, live and dedicated client experience team, and custom branding tools have helped create over 12K events and counting. Headquartered in Bengaluru and San Francisco, Hubilo’s employees are dedicated to enabling the world’s most important events: Yours.

Solution

We began by identifying and profiling the key competitors within the event tech industry. To ensure our research aligned with Hubilo’s specific objectives, we collaborated closely with their team to define clear and measurable goals. These goals included understanding market positioning, evaluating messaging effectiveness, and uncovering areas for improvement.

Our comprehensive approach involved assessing various elements to gain a holistic view of your competitors’ and your potential strategies. We focused on the following key aspects:

• Key Messages: We analyzed competitors’ core messages to understand their brand positioning and messaging strategies.
• Recent Press Releases: We reviewed and dissect recent press releases to identify major announcements, strategies, and potential areas of focus.
• Earned Media: We assessed the coverage and sentiment of media mentions and articles related to competitors.
• Owned Media: We scrutinized competitors’ websites, blogs, and other owned platforms to gauge the consistency and relevance of their content.
• Social Media: We delved into competitors’ social media channels, evaluating content, engagement metrics, and audience sentiment.
• Communication Channels: We analyzed communication channels and determined which were effective, which could use a “tune-up”, and which would never reach their target audience. We, then, made recommendations for an optimal mix of communication channels.

Our team conducted an in-depth analysis of the gathered data to identify common themes, patterns, and trends that could affect your marketing campaign. This included assessing the tone, style, and messaging strategies in various communications.

We also evaluated audience engagement with content, examining metrics including likes, shares, comments, and follower growth. This analysis helped us understand how effectively Hubilo and its competitors were engaging with the target audience.

Results

We presented our findings in a comprehensive report that outlined:

• Where Hubilo’s competitors were marketing and which channels they prioritize.
• Where Hubilo’s key audiences visited and which channels and sources they most trusted.
• Where Hubilo’s competitors weren’t marketing, potentially presenting opportunities for Hubilo.
• What Hubilo’s fans and detractors are saying, including key messaging themes and strategies.
• How audiences were engaging with Hubilo’s competitors’ messaging, including sentiment analysis and engagement metrics.

Armed with the data and insights from our research, we offered strategic recommendations to guide Hubilo’s marketing efforts. These recommendations were tailored to help Hubilo gain a competitive edge, refine their messaging, and optimize their marketing strategy. We highlighted opportunities for improvement and growth based on our analysis.