Michelle Lyng

We monitor emerging trends in your industry, crafting proactive communications strategies capable of addressing changes, regulations or issues that could impact your organization and its stakeholders.

Our experts in digital media take a forward-looking and data-driven approach to communications, identifying the content, audiences and platforms best suited to catapult your organization’s growth in a digital-first world. From multimedia marketing and web design to digital content production and audience strategy, our team can unlock your organization’s online potential through strategic digital branding and transformation campaigns.

With our help, you can be sure that your organization’s most important asset – its reputation – is also its greatest strength. With every client, we perform a thorough analysis of their mission, past behavior, and internal and external trust. Our trust analysis capabilities include social media monitoring, public opinion polling, media sweeps, stakeholder surveys, focus groups and more. Together, we craft a narrative that delivers an authentic and purpose-driven picture of your organization’s vision, culture and direction. With our help, your reputation will not only be aligned with your employee base and key stakeholders; you’ll become the most reputationally sound organization in your industry.

Through integrated public affairs campaigns, advocacy communications and coalition building, our experts can ensure that your agenda is shaping the state and country’s leading policy and regulatory debates. We have a bipartisan staff with a long legacy of delivering integrated, multi-channel communications strategies at the national, state, local and grassroots level. With our help, you can be sure that your organization’s legislative agenda is heard – directly and indirectly – throughout the public square.

At Novitas, we scrutinize the shifting content needs, consumption habits and narrative trends of the news media industry at the local, national and international level. Through years of trial and error, we’ve built strategies to identify the partnerships, platforms and channels that connect organizations to every corner of their target audience. Growing and evolving our approach in real time, we ensure your organization’s message is delivered accurately and widely by the right media partners.

At Novitas, our relationships with reporters are never transactional; they’re collaborative. We’ve cultivated powerful relationships across every news media sector, platform and geographic domain. Whether you’re hoping to grow your brand awareness, position your executives as subject matter experts or overcome critical reputational challenges, our media relations team makes certain you’re positioned to succeed.

We know how damaging sudden and unforeseen crises can be. Our crisis preparations team enables your organization to anticipate emerging risks and implement proactive crisis-mitigation policies. With our expertise, your organization can minimize reputational damage and retain employee trust through any challenging period.

Has a crisis already arrived? Our crisis response team has decades of real-time crisis management experience. With expertise in crisis reporting, impact assessment, integrated response strategies and reputation recovery, we can help your organization navigate even the most complex and challenging circumstances.

We have decades of experience helping companies tell their stories, showcasing their products and services, building compelling narratives, and boosting media, stakeholder and customer engagement. As part of this effort, our team builds executive positioning strategies, ensuring your organization’s leadership communicates their expertise and purpose-driven mission to both your employee base and the general public. With our help, your global reach, expertise and brand identity will reach unimagined new heights.

Without a thorough market analysis, many organizations build communication strategies around faulty insights, failing to connect with the needs and motivations of their target audiences. With a full suite of research experts, methodologies and platforms, we get to the root of your audience’s priorities, guaranteeing your organization’s messages are always positioned strategically. With our communication strategies, you can be sure your organization and its leadership will stand apart from industry competitors. Together, we can position your executives, product and mission at the top of any target audience’s mind.