Crisis is a matter of when, not if – If you fail to plan, you plan to fail.

According to McKinsey & Co, the first 72 hours in a crisis are the most important and can dramatically impact the following months or years for your organization. Be ready today.

What if you could lay a foundation to quickly and efficiently handle a crisis situation week, months, or even years before it occurs? Would the ability to prevent reputational harm or even liability help you rest easier? It should.

PRProtect is preparedness planning made simple. We gather information from you and your team, help design a plan with your business in mind, keep the plan is up-to-date, and help you execute on your crisis communication plan when a crisis occurs. You don’t have to have a communication team and you don’t have to be a crisis expert. You handle your business, and we’ll handle your crisis. We offer three tiers to help you get your crisis plan in place.

Tier One ($500/month)

  • Basic crisis plan with one scenario
  • Quarterly plan updates
  • Draft & distribute a drawer statement
  • Discount on future crisis services
  • Regular issue & education updates

Tier Two ($750/month)

  • Crisis plan with three scenarios
  • Quarterly plan updates
  • Drawer statement for crisis
  • Wire distribution of statement
  • Two days of media monitoring
  • Discount on crisis services
  • Regular issue & education updates

Tier Three ($1,000/month)

  • Crisis plan with five scenarios
  • Quarterly plan updates
  • Drawer statement in crisis
  • Wire distribution of statement
  • Audit of communications policies &
    recommendations on new policies
  • Discount on additional crisis services
  • Regular issue & education updates

Is crisis protection relevant?

59% of business decision makers have experienced a crisis in their current or previous company, but only 54% of companies have a developed crisis plan in place.

79% of business decision makers believe they are just 12 months from a potential crisis.

A recent estimate by the Ponemon Institute estimated that the chances of experiencing a data breach crisis are as high as 1 in 4.