At Novitas, we recognize our employees for their hard work and notable achievements. Our employee spotlight for July is Michelle Lyng, CEO and founder. With two decades of PR experience, Michelle’s consulted on some of our country’s most visible PR issues. Michelle has grown Novitas from a one-woman shop to a practice with a massively talented team and amazing international clients. Here’s a little more about Michelle.
Questions: What is your favorite thing about working at Novitas?
I love to build and watching Novitas grow and driving its growth has been beyond fulfilling. I also love the people with whom I work. They are amazing and dedicated professionals who (the vast majority of the time) delight me and make me laugh. I’m also so proud of the people who have worked here. They’ve gone on to do amazing things. I’d like to think we gave them a foundation from which to grow.
Question: Why do you enjoy working in the PR industry?
I love telling stories – about “real” people most of all. Life is wonderful, it’s tragic, it’s exhilarating, it’s flawed. It’s when we tell those complex stories that our best work shines through.
Question: What is your favorite meal?
I love Indian food, especially chicken tikka masala, and creative (read: Americanized) sushi.
Question: What is your favorite part about living in Colorado?
As a native of Chicago, I love how comparatively mild Colorado winters are, how low our humidity here is, and how many sunny days we have here. I basically live in the middle of a pine forest and some summer nights when I drive home, the smell of pine is so intoxicating.
Question: What is your funniest memory at Novitas?
I’ve obviously been here the longest, so I have a few, but the one that’s sticking out is a horrible media interview our client had with a trade publication in London. If an accent barrier is a thing, we may have encountered it. Our client was discussing modules, a key component of his contracting business. When the article appeared, everywhere our client had said modules, the reporter wrote muzzles (like a dog muzzle?). It made zero sense in the context. It was like reading MadLibs. Even crazier, the reporter and editorial team refused to acknowledge or fix the issue for weeks even after calling every day. It literally took us almost getting a lawyer involved to get it fixed. The entire thing was insane.
It wasn’t funny then because we and our client were horrified, but every time I think about it now, I can’t stop laughing at how absurd it was.