by novitascom | Apr 23, 2019 | Artificial Intelligence, Blog Posts, Data Analytics, Public Relations, Social Media
Social Media, AI & Analytics: The Future of Public Relations Press releases, media pitching and event coordination have long been the mainstays of traditional public relations. Fast-forward to 2019, and PR has transformed to include a whole new world of digital...
by novitascom | May 9, 2018 | Blog Posts, Public Relations, Social Media
Blending Earned and Paid Media The public relations industry continues to evolve rapidly and the balance between earned media and paid media continues to shift as new technology emerges. How can you use earned media and paid media to stand out in a crowded field?...
by novitascom | Sep 9, 2017 | Blog Posts, Content Creation, Novitas News, Public Relations, Reputation Management, Social Media
Can PR Professionals Bridge the Media Trust Gap? An unlikely source confirms the public’s trust in journalism continues to crater. Journalists questioned in a new 2017 Cision report confessed their profession’s brand has suffered in recent years. But this provides an...
