by Novitas Communications | Mar 25, 2022 | Blog Posts, Social Media
Influencer Marketing is one of the latest, hottest trends in public relations and marketing. It’s a great tactic because it provides organic content to brands and drives engagement via social media. However, if your brand is not doing it right, you’ll end up trying to...
by Novitas Communications | Mar 11, 2022 | Blog Posts, Novitas News, Reputation Management, Uncategorized
Do you have a favorite professional issue or topic that you are an expert on? Do you love to educate others about this topic? You can become what we call a thought leader! A thought leader is anyone who is a subject matter expert on their given area of expertise –...
by Novitas Communications | Feb 24, 2022 | Blog Posts
Russia’s invasion of Ukraine may not directly affect your brand or business operations, but communicators must keep apprised of the situation to prevent unintentional missteps during the crisis. Here’s what you need to know to protect your brand right now. Pause all...
by Novitas Communications | Feb 15, 2022 | Blog Posts, Public Relations, Uncategorized
While many Super Bowl fans were on the edge of their seats on Sunday night as the Los Angeles Rams eked out a victory against the Cincinnati Bengals, the PR and advertising folks in the room also were waiting for the ad of the night. Sadly, while none of the ads were...
by Novitas Communications | Feb 8, 2022 | Blog Posts
There’s a lot happening in the world today, so how do you generate media and get your story out there? Focusing your strategy and efforts on some of today’s PR and marketing trends can help get you the coverage you want and your clients demand. Digital Life We have...
by Novitas Communications | Jan 26, 2022 | Blog Posts, Public Relations
Effectively communicating about your business’s environmental, social and government programs is the key to avoid being cancelled in 2022. Between the pandemic, the Great Resignation and associated labor woes, supply chain malfunctions, and climate-related...
