Aiello Public Relations & Marketing Merges with Novitas Communications

Jan. 11, 2022 (DENVER) – Aiello Public Relations & Marketing, a 25-year powerhouse in Denver public relations, has merged with Novitas Communication, a 14-year-old firm that partners with clients to bolster corporate communication, crisis communication, and issue management capabilities. Aiello PR & Marketing, led by Wendy Aiello, joins Novitas with expertise in residential and commercial construction, professional services, consumer goods, non-profits, hospitality, and live entertainment public relations work.

The two firms are combining forces to expand their deep industry knowledge and complementary strategic and tactical expertise to better serve the region’s public relations needs. The projects undertaken by the team will operate under the Aiello & Novitas brand.

Over the last quarter century in Denver, Aiello has worked on a wide array of iconic projects and issues in the region including the construction and launch of downtown Denver’s high rise SPIRE, Anschutz Entertainment’s concert facility, Mission Ballroom, Sterling Ranch development in Douglas County, the Hyatt Regency Convention Center Hotel, residential and retail center Clayton Lane, STEAD School, the ART hotel, a trio of restaurants on Larimer Square – Tamayo, Capital Grille, Ocean Prime – and many other successful retail and restaurant concepts in the region. Aiello was part of the public relations team that worked on the development and launch of Union Station.

“Aiello has been lucky and blessed to grow along with our city. It’s been an amazing journey that keeps on rolling. We’re busier now than we’ve ever been,” says Aiello.

The partnership is part of Novitas’ growth strategy focused on diversifying the company’s client base and capabilities, with additional new hires and expansion planned for 2022. The two firms share a common vision of how full-service public relations agencies will evolve in the coming years and how they will assist clients to adapt to the changing communications landscape.

“There is no one in the Colorado market who has brought more creativity and long-standing relationships than Wendy Aiello and her team. Our partnership with Aiello Public Relations and Marketing will ensure we can leverage the best talent, resources and capabilities to continue our aggressive growth strategy in the Rocky Mountain region,” said Michelle Lyng, president and CEO of Novitas. “We had some ambitious goals for 2021 – and we blew them away. We’re excited about 2022 in partnership, shoulder to shoulder, with Wendy and her team.”

Lyng founded Novitas in 2008 and has grown it to consistently rank among top national public relations firms. Novitas Communications is best-known for its work in issue management, public affairs, corporate communications, reputation management, and crisis management. The firm has a rich background in technology, healthcare, housing, energy, agriculture, education, and technology.

Novitas Communications has won nearly every major award in the public relations industry. Novitas was named one of the country’s 100 most innovative public relations firms through PRNews’ Agency Elite program.

About Aiello Public Relations and Marketing

Wendy Aiello launched Aiello Public Relations and Marketing in 1997 when she returned to Denver from a stint in Chicago, where she served as the in-house public relations director for a nationally acclaimed hospitality firm. Prior to her time in Chicago, Aiello worked with one of Denver’s premier public relations firms, Russell, Karsh & Hagan. Aiello’s work primarily focuses on media relations and crisis communications.

About Novitas Communications

A nationally-award winning firm, Novitas develops fully-integrated public relations and communications campaigns to raise clients to even greater heights. Novitas executes public relations campaigns across a wide range of industries. From grassroots coalition building and crisis management to corporate communications and public education campaigns, Novitas is skilled at building support and driving media for a wide range of public relations clients when stakes are highest.

Entrepreneurs at heart, we bring innovation, excellence, and integrity to each new partnership. To learn more about Novitas, please visit:, on Twitter, Facebook and Instagram.