Our Team

Michelle Lyng

Founder & CEO​

Michelle Balch Lyng has approximately 15 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.

Krista Crouch


Krista Crouch has more than 15 years’ experience in communications, public relations and digital media strategy. She has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and strategy, messaging, positioning and internal and external communications.

Hannah Hock

Senior Associate​

Hannah is an Associate at Novitas and works across a variety of industries on media relations, issue management and digital marketing efforts for clients. Before Novitas, Hannah was a Knowledge Management Specialist at Janus Henderson Investors.

Abigail Anello


Abigail was recently made an Associate at Novitas Communications. She graduated from University of Colorado, Boulder in 2019 with a BS in Strategic Communications with an emphasis in Public Relations.

Virginia Ovejero

Hispanic Insights and Spokesperson​

Virginia Garcia Ovejero Pivik has provided Hispanic insights and communications for more than 20 years. Her vast experience includes public relations, media relations, writing, editing and serving as a spokesperson for the Latino community in Denver and Colorado.

We’re Hiring