Our Team

Michelle Lyng

Founder & CEO​

Michelle Balch Lyng has approximately 22 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.

Krista Crouch

Vice President

Krista Crouch has more than 15 years’ experience in communications, public relations and digital media strategy. She has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and more.

Angela Zott


Angela Zott is a versatile collaborator with over 10 years of experience working in communications and is well versed in corporate, startup and nonprofit settings. 

Abigail Anello

Senior Associate​

Abigail graduated from University of Colorado, Boulder in 2019 with a BS in Strategic Communications with an emphasis in Public Relations. In December 2019, she was hired as associate and was promoted to senior associate in May 2021.

Virginia Ovejero

Hispanic Insights and Spokesperson​

Virginia Garcia Ovejero Pivik has provided Hispanic insights and communications for more than 20 years. Her vast experience includes public relations, media relations, writing, and editing.