Our Team

Michelle Lyng

Founder & CEO​

Michelle Balch Lyng has approximately 15 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.

Krista Crouch


Krista Crouch has more than 15 years’ experience in communications, public relations and digital media strategy. She has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and more.

Kayla Cash

Senior Associate

Kayla Cash has more than five years of experience in public relations and local TV news. She’s worked with city government, accounting, B2B tech and more.

Virginia Ovejero

Hispanic Insights and Spokesperson​

Virginia Garcia Ovejero Pivik has provided Hispanic insights and communications for more than 20 years. Her vast experience includes public relations, media relations, writing, editing and serving as a spokesperson for the Latino community in Denver and Colorado.

Abigail Anello


Abigail graduated from University of Colorado, Boulder in 2019 with a BS in Strategic Communications with an emphasis in Public Relations. In December 2019, she was hired as associate.