Our Team

Michelle Lyng

Founder & CEO​

Michelle Balch Lyng has approximately 22 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.

Krista Crouch

Vice President

Krista Crouch has more than 15 years’ experience in communications, public relations and digital media strategy. She has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and more.

Madeleine Bendalin

Associate​

Madeleine graduated from the University of Colorado Boulder in December 2020 with a BS in Strategic Communication, emphasizing in Public Relations. She was hired as an associate in June 2021. 

Nora Thomas

Associate​

Nora graduated from the University of Colorado Boulder in December 2019 with a BS in Strategic Communication, emphasizing in Public Relations. She was hired as an associate in July 2021. 

Virginia Ovejero

Hispanic Insights and Spokesperson​

Virginia Garcia Ovejero Pivik has provided Hispanic insights and communications for more than 20 years. Her vast experience includes public relations, media relations, writing, and editing.