Our Team

Michelle Lyng

Founder & CEO

Michelle Balch Lyng has approximately 22 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.

As the founder and CEO of Novitas Communications, Ms. Lyng advises a wide range of clients from Fortune 100 companies experiencing significant change to start-up grassroots political organizations on proactive and reactive media. She has helped implement organization-wide communications strategies to uphold a reputation when financial and/or regulatory stakes were highest.

Past media coverage for her clients includes the Wall Street Journal, the New York Times, Reuters, USAToday, Washington Post, CNBC, CNN, MSNBC, FOX News, among many other national and local media outlets. The Denver Post named her one of Colorado’s “Up and Coming Most Influential Women” and RedState.com dubbed her a “strategic communications expert”.

In the private sector, she has helped to amplify the voices of American Banker’s “The 25 Most Powerful Women in Banking and Finance” annual ranking. Through this project, Ms. Lyng helped produce a 30-minute CNBC segment on Women in Banking and Financial Services to tackle the issues facing female leaders in this male-dominated field.

In the political sphere, Ms. Lyng is known in Colorado for her work defeating Amendment 66, also known as the “billion dollar tax increase”. The ballot initiative was defeated by a nearly two-to-one margin.

She also skillfully managed the Mike Fallon for Congress campaign – the most serious challenge to Democratic incumbent Diana DeGette in recent years. The 2010 effort garnered the most votes received by a conservative candidate in an off-year election, secured positive media coverage in top regional outlets, reached out to nearly 150,000 voters, distributed nearly 4,000 yard signs, and raised the most money by a conservative in the history of the Congressional District. She began her political career in Congressman Tom Tancredo’s district office.

As an expert in strategic communications, Ms. Lyng has authored several internal publications for her clients and employers, including: “Wikipedia Warfare: A Guide to Winning on Wikipedia”, “War Room Best Practices”, and APCO’s first-ever “Guide to Media Relations”.

Ms. Lyng has served her community as a precinct committee person, a Vice-Chairman, and a Chairman Pro Temps for the Denver Republican Party. She also has served on the boards of The Lincoln Club of Colorado, The First Tee of Colorado, and as the Philanthropy Chair of the Denver Kappa Kappa Gamma Alumni Association. Ms. Lyng is also a member of the University Club of Denver.

Ms. Lyng earned a Bachelors of Arts in Business from Illinois Wesleyan University.