Krista Crouch has more than 15 years’ experience in communications, public relations and digital media strategy. She has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and strategy, messaging, positioning and internal and external communications. Krista’s expertise in communications and strategy comes from a variety of clients in various sectors including finance, healthcare, tourism, government, oil and gas, associations and more.
Krista was part of the PR team that worked on communications, positioning, earned media and media relations for the first cannabis tech company to go public on Nasdaq in 2019. In addition, she has worked with the media internationally including top-tier media outlets in the U.S. such as the Los Angeles Times, New York Times, USA Today, Bloomberg, Reuters, Cheddar, and many other national and local media outlets.
From an operations standpoint, she has helped organizations structure marketing business operations to ensure marketing and communications processes and procedures are in place and run like clockwork. As an advocate for employees, she works with teams to ensure optimal outcomes for personal development and for clients.
Krista has a Bachelors in Science from Oklahoma State University.