American Banker sought a way to garner additional broad media attention, to drive additional web site readership, and to differentiate itself from its competitors in the increasingly challenging media industry. At the same time, women represented a disproportionately small number of industry executives.
Our team found ways to provide context to the rankings as the banking industry weathered the recession and began to recover, which drove media coverage and wed hits. American Banker developed additional outlets for these women in the industry to form a supportive community.
As the banking industry was attacked, this ranking became a ray of positive news for the industry. The 25 Most Powerful Women in Banking also become one of the most profitable American Banker endeavors. Finally, American Banker has become a force for developing the next generation of women in banking leadership.