FOR IMMEDIATE RELEASE
Novitas Communications and Coloradans for Real Education Reform named a 2014 Public Relations Society of America National Silver Anvil Finalist
DENVER (March 25, 2014) – The Public Relations Society of America (PRSA) has named Novitas Communications and Coloradoans for Real Education Reform finalists in its 2014 Silver Anvil Award for their work on the “No on 66” campaign. The PRSA Silver Anvil Award recognizes excellence in public relations, and is regarded as the industry’s most distinguished accolade.
“We are honored to be recognized alongside some of the largest and most successful global agencies in the public relations industry,” said Michelle Lyng, CEO of Novitas Communications. “This recognition by our peers is a testament to the creativity, partnership, and the entrepreneurial spirit with which we approach our work.”
Amendment 66 was a $950 million tax hike that would have increased the state income tax rate for all Coloradans. While the “No on 66” campaign was vastly outspent by its opponents, voters in the November 2013 election rejected the proposed amendment nearly two-to-one.The Wall Street Journal noted that “the most significant election result Tuesday may have been Colorado’s overwhelming rejection of Amendment 66….”
PRSA received a total of 843 entries for the 2014 competition. Out of the 843 entries, only 156 were selected as finalists by the Silver Anvil judges. PRSA will announce the 2014 Silver Anvil Award recipients at a June 12th awards ceremony in New York.
About Novitas Communications
Denver-based Novitas Communications is a full-service public relations firm offering media relations, issue management, crisis communications, strategic marketing, and public education campaigns to clients across the globe. Novitas helps clients craft and implement communications campaigns that influence public opinion, enhance brand recognition, and keep stakeholders informed. To learn more about Novitas Communications, visit www.novitascommunications.com.
About Coloradoans for Real Education Reform
Coloradoans for Real Education Reform is a bipartisan coalition that was developed to advocate for substantive reforms that would lead to measurable gains in student achievement, and to oppose the outsized tax increase proposed by Amendment 66.