Smart Colorado and Novitas Communications Awarded PRSA Colorado’s 2015 Nonprofit Award and Gold Pick Award for Public Service and Nonprofit Campaign

Smart Colorado and Novitas Communications Awarded PRSA Colorado’s 2015 Nonprofit Award and Gold Pick Award for Public Service and Nonprofit Campaign

FOR IMMEDIATE RELEASE Contact: Michelle Lyng mblyng@novitascommunications.com 202-380-7114   Smart Colorado and Novitas Communications Awarded PRSA Colorado’s 2015 Nonprofit Award and Gold Pick Award for Public Service and Nonprofit Campaign The Annual Awards Program Honors the Achievements of Organizations for Best Practices in Public Relations DENVER (May 11, 2015) — At the Public Relations Society of America (PRSA) Colorado Chapter’s annual Gold Pick Awards ceremony on May 7, Smart Colorado and Novitas Communications received two of the top awards in the state. The 2015 Nonprofit Award and 2015 Gold Pick Award for a Public Service and Nonprofit Campaign both recognize excellence in comprehensive communications strategy and execution. The awards were presented to Novitas Communications CEO Michelle Lyng and Smart Colorado leadership during the awards ceremony and dinner held in Denver. To read the PRSA press release, click here. “We are honored to receive such recognition among our industry peers throughout the state,” said Lyng.  “Our partnership with Smart Colorado is a model for the team attitude with which we approach our communications strategy, and the excellence, integrity, and entrepreneurial spirit that are fundamental to the Novitas culture. The campaign’s success transformed Smart Colorado into a national expert on the regulation of marijuana edibles, and shaped the conversation about these kid-friendly products and their safety concerns across the country.” The awards recognized Smart Colorado’s “Spot the Pot” campaign to raise awareness about the dangers to youth presented by recreational marijuana edibles in Colorado. The campaign included two Denver billboards seen by approximately 420,000 drivers and two dozen unique media mentions or interviews in local, national, and international outlets including The Today...
Novitas Communications CEO Supports Documentary on Elected Women in Colorado

Novitas Communications CEO Supports Documentary on Elected Women in Colorado

The Denver Post, Strong Sisters: An upcoming film on women and Colorado politics, April 27, 2015 By Lynn Bartels Novitas Communications CEO Michelle Balch Lyng attended a fundraising luncheon Monday sponsored by law firm McKenna Long & Aldridge to support the production of “Strong Sisters,” an upcoming documentary on women in Colorado politics. Joining Lyng were a number of notable Colorado women, including former Colorado First Ladies Frances Owens and and Dottie Lamm, and former House Majority Leader Amy Stephens. “Strong Sisters” raises awareness about women’s intrinsic role in Colorado’s political history, and challenges the audience as to why Colorado has yet to see a female Mayor of Denver, U.S. Senator, or Governor. “Strong Sisters” has begun editing interviews from elected Colorado women this month. To watch the trailer and learn more about the not-for-profit, click...

Content Marketing: Six Steps to Share Your Message

Content marketing is an effective tool used to create new channels of awareness without waiting for mainstream media to listen to your voice. Create and distribute a compelling story directly to your target audiences using these six steps: 1. Know Your Plan As with any PR tool, content marketing requires you to research and organize before taking action. Answering questions like, “Why is this issue important to your audience?” or “Why is your goal, cause, or perspective relevant?” will clarify your objectives before you start. Set measurable, attainable objectives up-front so you can track your success. 2. Know Your Audience Once you know where you are headed, it is critical to determine your audience. PR is all about people, and content marketing is a strategic tool used to create personal, trusting relationships with those who will influence the spread and support of your message. Because of this relational dynamic, content marketing can change long-term attitudes. Is your audience local or international? Is it gender-specific? What thought leaders or related issues does your audience already watch? 3. Know Your Story The story is the central component of content marketing, because it expresses your message in a relevant, impactful way based on your research. Ask questions like: • Who is telling your story? • Are they believable, relevant, and inspiring? • Does your story support the purpose behind your message? Distinct from a sales pitch, content marketing uses a story to drive future efforts and create relationships. The story should remain relevant and use both emotion and facts to engage your audience. 4. Know Your Channels Channels are the platforms used...

Foundation awards grants to impacted schools

Foundation awards grants to impacted schools Arvada Press, March 16, 2015 By Crystal Anderson Student achievement is something all schools strive for, and this spring two of Jeffco’s most impacted buildings are recognized for their success in fostering a culture of achievement. Jeffco’s Peck and Stein Elementary will receive grants from the Foundation for Great Schools, a coalition recognizing success in education. A collaboration of five Colorado nonprofit organizations, The Anschutz Foundation, The Daniels Fund, Fox Family Foundation, Gates Family Foundation, and the Piton Foundation joined together to reward schools with a higher percentage of free and reduced lunch students for the success they’ve seen both in and outside the classroom...

Smart Colorado: Can You Spot the Pot?

Smart Colorado Smart Colorado is a non-profit, non-partisan organization dedicated to protecting the health, safety, and well-being of Colorado youth as marijuana becomes increasingly available and commercialized. Challenge: Coloradans, who generally supported the legalization of marijuana, did not realize that the lack of regulation endangered the state’s youth. As rulemaking surrounding recreational marijuana progressed, it was critical to spotlight the fact that of over 300 marijuana edible products commercially available, most are virtually indistinguishable from their non-marijuana infused counterparts. This includes edibles that appeal to children, such as chocolate, gummy bears, lemon drops, rainbow belts, soda, and cookies. Solution: Kick off a high-octane awareness campaign to alert Coloradans about the dangers of the lack of labeling on marijuana edibles and demonstrate the lack of visual difference between marijuana edibles and their kid-friendly counterparts. Smart Colorado implemented community outreach, earned media, paid media, and online/social media strategies to reach the community at public and school events, share messages in local and national media coverage, and drive web traffic to Smart Colorado’s educational website and social media accounts. This strategy included designing two Denver billboards that illustrated the similarity between normal candies and their marijuana-infused counterparts. Result: In just two short months, Smart Colorado earned more than $1.2 million in total earned publicity value during October and November, including reprints, and over 570 million potential readers and viewers in reach, thanks in part to appearances on the Today Show and Huffington Post, as well as pieces in The Wall Street Journal, USAToday, New York Times, and 17 additional media mentions. (Calculated by Cision-assigned publicity values, and total circulation and web viewers as...