Blending Social Media Skills to Bolster Great Results

Blending Social Media Skills to Bolster Great Results

The public relations industry continues to evolve rapidly and the balance between earned media and paid media continues to shift as new technology emerges. How can you use earned media and paid media to stand out in a crowded field? Let’s break it down. Earned media is gained through promotional efforts and community relationships. Although earned media has a lower overall cost to the client, there is less control associated with the campaign. Alternatively, paid media will cost more, but provides greater control over the campaign and message. The tradeoff for less control with earned media is third-party validation. When you tell your target audience your company or your product is great, they think, “Sure, of course you would say that.” When a journalist or third-party says you or your product is great, that’s noteworthy.  What if you could get the best of both worlds? Traditionally, public relations firms typically excel at earned media. At Novitas, earned media is a large portion of our public relations efforts. For example, during our campaign, Spot the Pot, Smart Colorado founders appeared on local talk radio shows as well as television networks (e.g. HuffPost Live, The Today Show, and others) to talk about the dangers of edible marijuana lookalikes. Paid social media is a booming aspect of public relations and Novitas is no stranger. We take social media campaigns to the next level by developing creative sponsored content campaigns that produce strong metrics through Facebook, LinkedIn, Twitter, and Google AdWords. Through these platforms, firms and companies have the opportunity to create a target audience based directly on the consumer. For example, a...
New Year, Exciting New Challenges

New Year, Exciting New Challenges

Last year was a challenging and exciting year. We expanded our team, we moved and renovated our office (for the record, I don’t recommend doing it in this order), we brought on new clients, and we learned new skills (hello, digital). Internally, we revamped the processes we had outgrown to position us for greater and faster growth. We hosted a rockin’ holiday-themed grand opening of our office. It was an unforgettable year for us as a company. In partnership with our clients, we reached new heights in our company’s success and delivered some of our most innovative projects to date. We were a ColoradoBiz Top Company finalist, which delighted us immensely. I’m incredibly proud of our accomplishments and of the difference we made for our clients and their stakeholders. More importantly, we are making a difference in the lives of people and we are deeply honored to have this responsibility. We helped open a new power plant in American Samoa that could bring greater economic growth to an area that badly needs more opportunity. In the wake of the devastating hurricanes in the Caribbean, we are working with the team that is restoring power to Puerto Rico and the U.S. Virgin Islands in a sustainable, resilient, and forward-thinking way. We helped educate Coloradans about the importance of school options because we know that a great education is the building block of an inspired life for our kids. We defended one of Colorado’s largest industries to preserve jobs, opportunity, and security in Colorado and abroad. We were thrilled to help bring greater access to insurance through technology. Looking forward, we’re in a...
Novitas Communications Named Finalist in ColoradoBiz magazine’s Top Company Awards

Novitas Communications Named Finalist in ColoradoBiz magazine’s Top Company Awards

  Contact: Alli Westbrook 720-379-5740 awestbrook@novitascommunications.com FOR IMMEDIATE RELEASE   Novitas Communications Named Finalist in ColoradoBiz magazine’s 30th Anniversary Top Company Awards   DENVER (Aug. 29, 2017)– Novitas Communications, a Denver-based communications agency specializing in corporate communications and issue management, was recently named a 2017 Top Company Finalist by ColoradoBiz magazine, one of Colorado’s most prestigious business awards programs. The Top Company awards will celebrate its 30th anniversary of recognizing thriving Colorado companies that have demonstrated community contribution and overall excellent achievement. The mission of the Top Company Awards program is to acknowledge the best businesses across the state within a variety of active industries. “Being named a Top Company finalist is a great honor for Novitas and speaks to our commitment to excellence in our work and our community. We are humbled to be in the company of such stellar Colorado companies,” said Michelle Lyng, founder of Novitas Communications. “Over the past two years, we have worked hard to grow the company and foster a culture that attracts star employees. While our revenue has nearly doubled in that time, we are most proud of our commitment to the Novitas team, who, in turn, pass that same commitment to our clients and their work.” The judging panel consists of leaders of industry, academia and government that select companies from various categories such as Consumer Business, Energy, and Tourism & Hospitality. Companies are judged on financial performance, community involvement, and outstanding achievement. Novitas Communications is a finalist within the Public Relations/Communications sector. To get a closer look of each finalist and winner, ColoradoBiz magazine will feature each company’s story in...
Michelle Balch Lyng

Michelle Balch Lyng

Michelle Balch Lyng has approximately 15 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.   As the founder and CEO of Novitas Communications, Ms. Lyng advises a wide range of clients from Fortune 100 companies experiencing significant change to start-up grassroots political organizations on proactive and reactive media. She has helped implement organization-wide communications strategies to uphold a reputation when financial and/or regulatory stakes were highest.   Past media coverage for her clients includes the Wall Street Journal, the New York Times, Reuters, USAToday, Washington Post, CNBC, CNN, MSNBC, FOX News, among many other national and local media outlets. The Denver Post named her one of Colorado’s “Up and Coming Most Influential Women” and RedState.com dubbed her a “strategic communications expert”.   In the private sector, she has helped to amplify the voices of American Banker’s “The 25 Most Powerful Women in Banking and Finance” annual ranking. Through this project, Ms. Lyng helped produce a 30-minute CNBC segment on Women in Banking and Financial Services to tackle the issues facing female leaders in this male-dominated field.   In the political sphere, Ms. Lyng is known in Colorado for her work defeating Amendment 66, also known as the “billion dollar tax increase”. The ballot initiative was defeated by a nearly two-to-one margin.   She also skillfully managed the Mike Fallon for Congress campaign – the most serious challenge to Democratic incumbent Diana DeGette in recent years. The 2010 effort garnered the most votes received by a conservative candidate in an off-year election, secured positive media coverage in top regional outlets, reached out to nearly 150,000 voters, distributed nearly 4,000 yard signs, and raised the most...
Carson Denbow

Carson Denbow

Carson Denbow is an associate at Novitas Communications where she works with corporate communications clients to help lengthen their communications reach. Prior to joining Novitas, Carson worked at Warschawski, a PR agency, in Baltimore, Maryland. At Warschawski, Carson worked on copywriting, marketing proposals, creative design and more for clients such as The BaySavers, ClearShark H20, Heritage Shooting Range, Chesapeake Utilities Corporation, and Biologics Consulting. Carson has a degree in communications from Cornell...