Novitas Communications Named Finalist in ColoradoBiz magazine’s Top Company Awards

Novitas Communications Named Finalist in ColoradoBiz magazine’s Top Company Awards

  Contact: Alli Westbrook 720-379-5740 awestbrook@novitascommunications.com FOR IMMEDIATE RELEASE   Novitas Communications Named Finalist in ColoradoBiz magazine’s 30th Anniversary Top Company Awards   DENVER (Aug. 29, 2017)– Novitas Communications, a Denver-based communications agency specializing in corporate communications and issue management, was recently named a 2017 Top Company Finalist by ColoradoBiz magazine, one of Colorado’s most prestigious business awards programs. The Top Company awards will celebrate its 30th anniversary of recognizing thriving Colorado companies that have demonstrated community contribution and overall excellent achievement. The mission of the Top Company Awards program is to acknowledge the best businesses across the state within a variety of active industries. “Being named a Top Company finalist is a great honor for Novitas and speaks to our commitment to excellence in our work and our community. We are humbled to be in the company of such stellar Colorado companies,” said Michelle Lyng, founder of Novitas Communications. “Over the past two years, we have worked hard to grow the company and foster a culture that attracts star employees. While our revenue has nearly doubled in that time, we are most proud of our commitment to the Novitas team, who, in turn, pass that same commitment to our clients and their work.” The judging panel consists of leaders of industry, academia and government that select companies from various categories such as Consumer Business, Energy, and Tourism & Hospitality. Companies are judged on financial performance, community involvement, and outstanding achievement. Novitas Communications is a finalist within the Public Relations/Communications sector. To get a closer look of each finalist and winner, ColoradoBiz magazine will feature each company’s story in...
Michelle Balch Lyng

Michelle Balch Lyng

Michelle Balch Lyng has approximately 15 years experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication, and crisis communications.   As the founder and CEO of Novitas Communications, Ms. Lyng advises a wide range of clients from Fortune 100 companies experiencing significant change to start-up grassroots political organizations on proactive and reactive media. She has helped implement organization-wide communications strategies to uphold a reputation when financial and/or regulatory stakes were highest.   Past media coverage for her clients includes the Wall Street Journal, the New York Times, Reuters, USAToday, Washington Post, CNBC, CNN, MSNBC, FOX News, among many other national and local media outlets. The Denver Post named her one of Colorado’s “Up and Coming Most Influential Women” and RedState.com dubbed her a “strategic communications expert”.   In the private sector, she has helped to amplify the voices of American Banker’s “The 25 Most Powerful Women in Banking and Finance” annual ranking. Through this project, Ms. Lyng helped produce a 30-minute CNBC segment on Women in Banking and Financial Services to tackle the issues facing female leaders in this male-dominated field.   In the political sphere, Ms. Lyng is known in Colorado for her work defeating Amendment 66, also known as the “billion dollar tax increase”. The ballot initiative was defeated by a nearly two-to-one margin.   She also skillfully managed the Mike Fallon for Congress campaign – the most serious challenge to Democratic incumbent Diana DeGette in recent years. The 2010 effort garnered the most votes received by a conservative candidate in an off-year election, secured positive media coverage in top regional outlets, reached out to nearly 150,000 voters, distributed nearly 4,000 yard signs, and raised the most...
Carson Denbow

Carson Denbow

Carson Denbow is an associate at Novitas Communications where she works with corporate communications clients to help lengthen their communications reach. Prior to joining Novitas, Carson worked at Warschawski, a PR agency, in Baltimore, Maryland. At Warschawski, Carson worked on copywriting, marketing proposals, creative design and more for clients such as The BaySavers, ClearShark H20, Heritage Shooting Range, Chesapeake Utilities Corporation, and Biologics Consulting. Carson has a degree in communications from Cornell...
Will Martinez

Will Martinez

Will Martinez is a junior associate at Novitas where he works with grassroots and issue management clients, in particular in the oil and natural gas industry. Prior to Novitas, he worked as a communication and marketing manager for a Denver-based start-up as well as an advance team member in the Office of Vice President Joe Biden. Martinez holds a degree in communication marketing from the University of...
Can PR Professionals Help Bridge the Media Trust Gap?

Can PR Professionals Help Bridge the Media Trust Gap?

An unlikely source confirms the public’s trust in journalism continues to crater. That provides an opening for PR professionals to help restore faith in a critical institution. Journalists questioned in a new Cision report confessed their profession’s brand has suffered in recent years. “Ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago” (Cision, 2017). Distrust towards the media is now on the same level as distrust with government officials. That comes on the heels of numerous recent studies showing the public’s ebbing faith in the Fourth Estate. That’s sobering news for reporters, especially since 60 percent of those questioned believe that stating the facts is more important than being first or reporting opinions (Cision, 2017). The decline means the ties between PR professionals and reporters are more important than ever. Communications professionals can work hand in hand with journalists to create better outcomes for all. It won’t be easy. Journalists face multiple challenges in 2017, from regaining public trust to working with smaller news teams and budgets. Enter the savvy PR professional. “When communicators know more about who they are pitching, what reporters need and how to help them get ahead, brands can build trust and nurture relationships” (Cision, 2017). Cision advises communicators to shy away from “batch and blast” pitch methods which can sour communicator/media relationships. That practice proved the top complaint of journalists. Journalists, often battling strict deadlines, want important, relevant information in ways they can easily digest. Ninety-two percent of journalists prefer email pitches. Phone and social media pitches rank below three percent each. “Newsworthiness...